“We didn’t do anything wrong but somehow we still lost.”
Those were the words of the CEO. Do I agree with them? No.
Let’s go back to, say, 2006. Every average person had a Nokia. The Motorollas? Those were what people bought between two successive Nokias. Sony Errison? Well, that one had its own cult. There was a wide variety of different lines of phones in the market, each aimed at a different class of users. The basic featured for those looking for a cheap calling device, the multimedia enabled for those that wanted more, the communicators for those that afforded them.
That wasn’t all. That was the time when Nokia did some strange experiments resulting in the production of some really weird and unique phones. And guess what? A large percentage of those took off as well. Examples of such models could be the NGage and the Ngage QD – Gamepad shaped devices aimed at gaming. I happen to have owned both models. Nokia was also infamous for coming up with some really weird designs, which, surprisingly, sold just as well.
Why? Cause Nokia owned the market. They were among the pioneers and they had almost monopolized the mobile market. What they produced was good and was pretty regardless of how shitty it might actually be.
All the awesome devices that Nokia ever made were …